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Research papers

The use of new technology to help the consumer

This paper describes the work of Consumers' Association, publishers of Which?, and of The Survey Unit, giving some details of their aims, organisation, and methods, and describing briefly the problems, particularly those associated with data...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Authors: Michael Warren, Michael Willmott
June 15, 1984
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Citation

Warren and Willmott (1984a, June 15). The use of new technology to help the consumer. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-use-of-new-technology-to-help-the-consumer


Research papers

New developments in databases for market research

The availability of large scale databases of particular interest in Market Research has grown recently. There is now detailed information on most companies in Europe and databases are also available on completed market research projects and business...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Peter Martin
January 25, 1984
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Citation

Martin, P. (1984a, January 25). New developments in databases for market research . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/new-developments-in-databases-for-market-research-


Research papers

Lasers, microprocessors and the coming revolution in market resesrch

This paper discusses the probable development in the decade ahead of electronic scanners as a source of market research data, and their possibly fundamental implications for packaged goods marketing - and market research practice. Problems of sample...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Derek Bloom
September 1, 1980
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Citation

Bloom, D. (1980a, September 01). Lasers, microprocessors and the coming revolution in market resesrch. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/lasers-microprocessors-and-the-coming-revolution-in-market-resesrch


Research papers

The computer and marketing information systems

The existence of the computer influences conceptually as well operationally the design of a marketing information system (MIS) and the application of a MIS the computer mostly is the centre in which all the computer techniques are integrated. This...

Catalogue: The European Marketing Research Review 1971
Author: Jan Ten Sijthoff
June 15, 1971
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Citation

Sijthoff, J. (1971a, June 15). The computer and marketing information systems. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-computer-and-marketing-information-systems